Hello, I'm Waleed
Analytics Consultant
& Data Scientist
I've built dashboards, forecasts and ML models for enterprise clients on three continents. Levis. AstraZeneca. Toyota. Mostly retail and pharma. Top Rated on Upwork, 100% job success.
What I can build for you
Everything here is work I've shipped for real clients, not a service menu I padded out. Some of it was enterprise work through Lynx. Some I delivered solo on Upwork. Pick what fits your problem.
Tools I work with daily
7+ years of production work across the full data stack — from Power BI and Looker Studio dashboards through BigQuery and SQL to Python ML pipelines.
Case studies from the trenches
Most of my work is under NDA, so what follows are anonymized narratives focused on the problem → approach → outcome — the shape of the work and what it delivered.
Companies I've worked for
Organisations behind the work
Enterprise projects delivered through Lynx Analytics; remaining engagements sourced independently via Upwork.
7+ years of shipping work that matters
Senior Data Scientist
- ›Lead analytics for enterprise clients across retail and pharmaceutical sectors.
- ›Spearheaded major analytics migrations, optimizing data workflows across multiple regions.
- ›Built a hybrid bot traffic scoring model to protect KPI accuracy in business performance reporting, identifying sophisticated bots that evaded third-party detection.
- ›Delivered multi-channel attribution reporting across web and app traffic for multiple regions, giving stakeholders clear channel-level performance insight.
- ›Built forecasting and analytics applications integrating Power Platform tools and Python.
- ›Mentor junior team members in dashboard development and ML best practices.
Data Scientist
- ›Developed Python models for demand forecasting, assortment optimization, and pricing analysis.
- ›Designed and maintained dashboards for e-commerce reporting across multiple regions.
- ›Built performance analysis and funnel metrics dashboards for enterprise clients.
- ›Engineered market comparison and performance tracking platforms for pharmaceutical clients.
Freelance Data Scientist
- ›Achieved Top Rated freelancer status on Upwork with 100% client satisfaction.
- ›Power BI reports for automotive finance clients assessing portfolio risks.
- ›Credit scoring model for a microfinance bank reducing default risk.
- ›Looker Studio dashboards for real estate media analyzing user journeys via Google Analytics.
Advanced Analytics Intern
- ›Built customer segmentation models using k-means and hierarchical clustering.
- ›Developed real-time BI models from transaction data.
- ›SQL-based data extraction and reporting for category insights.
Software Engineer
- ›Resolved software performance issues using SQL and Linux.
- ›Root-cause analysis driving measurable system improvements.
What clients actually say
“Extraordinary talent and a super friendly, helpful contractor to work with. Highly recommended for reporting and BI projects from simple to very complex. Great experience working with Waleed.”
Free 30-Minute Data & Analytics Health Check
No obligation, no pitch. Just a conversation about your current data setup and 2–3 concrete improvements you can implement right away.
A decade from Lahore to enterprise data science.
I started as a computer science student with an unusual conviction: that data was going to matter more than most people realized. A decade later, I'm building the models, pipelines, dashboards, and analytics systems that drive enterprise decisions across three continents.
My work spans the full data science and analytics spectrum — from machine learning models and forecasting systems in production, to BI dashboards executives actually open, to data pipelines and migrations that modernise how organisations manage their data. I've delivered across retail, pharmaceutical, automotive finance, and microfinance, with clients including Levis, AstraZeneca, and Toyota.
I don't do work for its own sake. Every project I take on answers one question: what decision, outcome, or capability does this unlock?
BSc Computer Science at FAST — Pakistan's top CS school.
Software Engineer at i2c. Built the SQL, Linux and debugging instincts that still ground my work today.
MSc Data Analytics at RMIT Melbourne. Dean's List. Interned at Coles doing ML segmentation.
Freelanced on Upwork. Built credit models, analytics dashboards and earned Top Rated status with 100% client satisfaction.
Joined Lynx Analytics, Singapore. Promoted to Senior in 2024. Leading enterprise analytics for retail, pharmaceutical, and automotive clients.
Education, certs & publications
Education
Certifications
Publications
Questions you might have
Real questions from prospects. Honest answers.
How do you work with clients who have data under NDA?▾
Everything is confidential by default. I don't share client data, metrics or approaches without written permission. Your data stays yours.
What does a typical engagement look like, and how long does it take?▾
Depends on scope. A dashboard is usually 4-6 weeks. An analytics migration runs 3-6 months. A forecasting model, 2-3 months. I'll give you a detailed timeline once we've talked through your requirements.
Do you work fixed-price or retainer?▾
Both. Project-based work (dashboards, migrations, models) is fixed-price with milestones. Ongoing support is retainer-based, hourly or monthly. I can mix them: build something fixed, then support it on retainer.
Which time zones do you cover?▾
I already work with clients all around the globe. I'm fully flexible with any hours. Based in Lahore, Pakistan, but I adjust my schedule to match your timezone and working preferences.
Can you work with our existing BigQuery / Power BI / Azure setup?▾
Yes. I build on top of whatever you have. BigQuery, Snowflake, Redshift, SQL Server, Power BI, Looker - I integrate with your stack rather than forcing a move.
What is the smallest project you will take?▾
A single dashboard or small analysis is fine. No minimum project size, but I do have a minimum hourly rate. For small work, retainer-based support usually makes more economic sense.
Engagement models that fit
No surprise invoices. No vague estimates. You know the scope and the cost upfront. Pick the structure that fits your needs.
Project-Based
Build it once, own it long-term.
- ·Fixed price with clear scope
- ·BI dashboards, forecasting models, websites
- ·Typical: 4 weeks – 6 months
- ·Payment: milestone-based
Retainer
Ongoing support and optimization.
- ·Monthly or hourly retainer
- ·Dashboard updates, ad-hoc analysis, new reports
- ·No surprises: we agree on hours/scope upfront
- ·Great for teams that need consistent analytics support
Hybrid
Project + retainer combined.
- ·Build something large, then support it
- ·Example: $50k project + $3k/month retainer
- ·You get the new capability, I keep it running
- ·Most enterprises choose this for migrations
No fancy pricing tiers. No mystery.
Project scope determines cost. Retainers scale with hours. Your budget and needs determine the package. We discuss this openly on the discovery call, not after you sign.
Let's build something
Whether you need a BI dashboard, a forecasting model, an AI chatbot or a website — I typically respond within 24 hours.
Top Rated on Upwork · 100% Job Success · 7+ years · Enterprise clients