Digital Analytics for EST Living
Built a suite of Looker Studio dashboards and Google Analytics reports tracking website performance across EST Living's portfolio of luxury real estate brands and their products.
01. The Problem
EST Living needed clear visibility into how each brand and product performed digitally — traffic sources, user behaviour and content engagement — across a multi-brand site structure.
02. The Approach
Configured Google Analytics and Tag Manager to capture brand- and product-level events accurately, then built Looker Studio dashboards surfacing the key performance metrics for each brand — tailored for marketing and editorial stakeholders.
03. The Outcome
Gave the EST Living team reliable, brand-level insight into user journeys and content performance, enabling data-driven editorial and marketing decisions.
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