Data Architecture for Enterprise Scale
I started as a computer science student with an unusual conviction: that data was going to matter more than most people realized. A decade later, I'm building the models, pipelines, dashboards, and analytics systems that drive enterprise decisions across three continents.
My work spans the full data science and analytics spectrum — from machine learning models and forecasting systems in production, to BI dashboards executives actually open, to data pipelines and migrations that modernise how organisations manage their data. I've delivered across retail, pharmaceutical, automotive finance, and microfinance, with clients including Levis, AstraZeneca, and Toyota.
I don't do work for its own sake. Every project I take on answers one question: what decision, outcome, or capability does this unlock?
Core Capabilities
BI & Analytics
Power BI, Tableau, Looker Studio
Data Engineering
Python, SQL, BigQuery, ETL
ML & Modeling
Forecasting, Classification, Risk
Analytics
Attribution, Segmentation, RFM
Professional Journey
BSc Computer Science at FAST — Pakistan's top CS school.
Software Engineer at i2c. Built the SQL, Linux and debugging instincts that still ground my work today.
MSc Data Analytics at RMIT Melbourne. Dean's List. Interned at Coles doing ML segmentation.
Freelanced on Upwork. Built credit models, analytics dashboards and earned Top Rated status with 100% client satisfaction.
Joined Lynx Analytics, Singapore. Promoted to Senior in 2024. Leading enterprise analytics for retail, pharmaceutical, and automotive clients.
Experience
Senior Data Scientist
Lynx Analytics · Singapore (Remote)
Promoted from Data Scientist
- ·Lead analytics for enterprise clients across retail and pharmaceutical sectors.
- ·Spearheaded major analytics migrations, optimizing data workflows across multiple regions.
- ·Built a hybrid bot traffic scoring model to protect KPI accuracy in business performance reporting, identifying sophisticated bots that evaded third-party detection.
- ·Delivered multi-channel attribution reporting across web and app traffic for multiple regions, giving stakeholders clear channel-level performance insight.
- ·Built forecasting and analytics applications integrating Power Platform tools and Python.
- ·Mentor junior team members in dashboard development and ML best practices.
Data Scientist
Lynx Analytics · Singapore (Remote)
- ·Developed Python models for demand forecasting, assortment optimization, and pricing analysis.
- ·Designed and maintained dashboards for e-commerce reporting across multiple regions.
- ·Built performance analysis and funnel metrics dashboards for enterprise clients.
- ·Engineered market comparison and performance tracking platforms for pharmaceutical clients.
Freelance Data Scientist
Upwork · Remote
Top Rated · 100% Client Satisfaction
- ·Achieved Top Rated freelancer status on Upwork with 100% client satisfaction.
- ·Power BI reports for automotive finance clients assessing portfolio risks.
- ·Credit scoring model for a microfinance bank reducing default risk.
- ·Looker Studio dashboards for real estate media analyzing user journeys via Google Analytics.
Advanced Analytics Intern
Coles · Melbourne, Australia
- ·Built customer segmentation models using k-means and hierarchical clustering.
- ·Developed real-time BI models from transaction data.
- ·SQL-based data extraction and reporting for category insights.
Software Engineer
i2c Inc. · Lahore, Pakistan
- ·Resolved software performance issues using SQL and Linux.
- ·Root-cause analysis driving measurable system improvements.
Education
Master of Science in Data Analytics
RMIT University
Melbourne, Australia · 2017 – 2019
Dean's List — Semester 2, 2017
Bachelor of Science in Computer Science
National University of Computer & Emerging Sciences (FAST)
Lahore, Pakistan · 2012 – 2016
Certifications
Microsoft Certified: Azure Data Scientist Associate
Microsoft
SAS Advanced Analytics Certification
SAS Institute
Ready to work together?