Enterprise Reporting Migration — Multi-Region Retailer
Led a two-year enterprise-wide initiative to migrate all analytical reporting for a major multi-region retailer from third-party tools to a fully owned, in-house reporting stack.
01. The Problem
Analytics were fragmented across multiple third-party platforms, creating vendor dependency, inconsistent metrics and limited flexibility for regional teams who relied on them daily.
02. The Approach
Audited all existing reports across regions, then rebuilt the full stack on Google-native tooling — leveraging existing event data as the source, piping it into BigQuery via ETL pipelines and delivering reporting through Looker Studio. Established metric governance to ensure consistency across regions and worked directly with regional stakeholders to drive adoption and minimise disruption.
03. The Outcome
Full reporting stack transitioned in-house. Data ownership moved entirely off third-party platforms, unlocking deeper and more flexible analysis than was previously possible. Significant cost savings by eliminating recurring third-party tool costs.
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