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·13 min read

Last-Touch Attribution Across Web and App in BigQuery

Attribution is marketing favorite lie until you have traffic across web, app, email, and offline. Here is the pragmatic approach.

AnalyticsBigQueryAttribution

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Related Work

Multi-Channel Attribution Reporting — Web and App

Built a unified multi-channel attribution reporting framework covering all web and app traffic across multiple regions, giving stakeholders clear visibility into channel performance.

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