Insights

Articles on analytics, data science, and building data products. First-person, real experience.

Migrating Enterprise Reporting Off Third-Party Tools: What I Learned Over Two Years

Moving 50+ reports across three regions taught me that migrations fail not because of technology, but because of data debt.

Third-party bot detection misses sophisticated visitors that mimic human behavior. Here is how to build a hybrid scoring model.

Attribution is marketing favorite lie until you have traffic across web, app, email, and offline. Here is the pragmatic approach.

Everyone asks which tool is best. The answer is: depends. Here is my decision framework for choosing the right BI tool.